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WOW Automotive Showroom
XR & Immersive Experiences

WOW Automotive Showroom

AR Vehicle Exploration - Client: WoWExp

Duration
1 to 3 months
Started
2019
Foundation
AR
Showcased
Event
AutomotiveRetailTechnologyManufacturing

The Challenge & Solution

Architected and built an AR vehicle exploration experience using Unity3D with ARFoundation for WoWExp Technologies. Integrated real-time material swapping, camera transitions, lighting estimation, and dynamic UI to simulate a showroom feel.

Implemented asset optimization pipeline: retopologizing models, texture baking, and LOD management for mobile performance. Showcased at industry events as a futuristic touchless solution for automotive retail.

Gallery

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