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XR & Immersive Experiences
WOW Fashion
AR Try-On for Apparel - Client: WoWExp
Duration
1 to 3 months
Started
2021
Fewer Returns
25%
Tracking
Body
FashionRetailE-CommerceTechnology
The Challenge & Solution
Led development of WoW Closet - an AR virtual try-on app for fashion brands at WoWExp Technologies. Helped reduce return rates by ~25% and improved buyer engagement.
Used body tracking and face mesh for accurate apparel placement. Integrated with e-commerce platforms for seamless try-before-you-buy experiences.
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